Compete-At News

Compete-At Partners with Coral Reef to Provide Turnkey Online Apparel Sales to Sport Event Management Customers

BETHESDA, MD.– April 07, 2008 –Compete-At, the leading innovator of sport event management software, today announced that it has reached an agreement with Coral Reef Apparel, a leading apparel and accessories supplier, to provide a turnkey solution for event organizers who wish to sell event and club specific apparel online.

“Compete-At’s Event Manager platform empowers sport event organizers to run streamlined events and tournaments – from staff and volunteer management, online registration and payment, to sponsorship fulfillment” explains Tom Berger, Chief Marketing Officer for Compete-At. “With this Coral Reef partnership, we now give them the power to simply pick products and flip on a fully functional e-commerce store to sell event specific custom embroidered and screened products. This correlates to increased event revenue and increased event exposure for our customers.”

The integrated offering will allow event organizers, a simple online interface to choose which products they wish to sell online for any given event or club. The apparel can be embroidered with supplied custom artwork for events and will also allow event participants and spectators additional personalization during checkout. The new store integrating Coral Reef’s product offering will be made available to Compete-At Event Manager customers in the third quarter of 2008.  In the short term, existing customers can benefit from full access to the Coral Reef’s catalog to supplement online store sales for upcoming events by contacting Coral Reef directly. Additionally, Coral Reef provides on-site apparel sales for regattas and fishing tournaments in the continental US.

“There’s plenty of overlap between our customers, especially in the sailing market,” says George Cannon, President of Coral Reef Apparel. George continues, “As the premier on-site provider of apparel sales for regattas in the US, partnering with Compete-At gives us a robust distribution channel via their online Event Manager platform. The new point-and-click store will be nothing but a win-win situation for our combined customer base and will give us great growth and exposure into other sport markets such as fishing, golf, archery and curling.”

Compete-At Event Manager and Regatta Manager customers who wish to generate additional event revenue via online or onsite apparel sales should contact their Compete-At representative or contact Coral Reef directly at 717-274-5621. Coral Reef customers who wish to learn more about the benefits of online event and regatta management should contact Compete-At here: http://www.compete-at.com/contact

ABOUT COMPETE-AT.COM

Compete-At.com is the sport event management expert providing tailored solutions to meet the unique needs of individual sport disciplines. The Compete-At product suite is based on the robust and widely adopted Regatta Manager platform and helps National Governing Bodies, sport event organizers and athletes, coordinate, promote, and manage events through a robust, yet easy to use online system. For more information visit http://www.Compete-At.com

ABOUT CORAL REEF APPAREL

Coral Reef offers sporting events the complete easy to shop concept. Our innovation is unparalleled.  Our business concept is simple; provide the sporting events organizers quality sporting apparel for their participants, while keeping the cost competitive and value real with no liability.  Since 1978 our main goal has been service to the event while enhancing the participant’s experience. Coral Reef will customize a program, create conceptual art, and include technical products, which will exceed the expectations of your committee budgetary concerns. To discuss your upcoming events and learn how Coral Reef can help, please call Michele at 888 224 0641 ext 111 M-F 9-5pm to discuss how we can help make your event special and unique to all who attend.  Service is our mission while exceeding you goals! Visit Coral Reef Sailing Apparel online at http://www.coralreefsailing.net/